Through its Diamond Cares Program, RCBC Bankard’s Diamond Mastercard has been making waves as ‘the card that cares’. For every Php 100 charged to the card, it automatically generates a Php 0.20 donation to Gawad Kalinga’s feeding program, Kusina ng Kalinga.
Student volunteers from Malayan Colleges Laguna (MCL) had built and installed 80 eco-friendly solar bottle bulbs and 50 solar-powered street lights at the Makati Homeville Resettlement community in Barangay Dayap, Calauan, Laguna.
Dubbed as Alay ni Rizal, RCBC’s campaign was launched immediately after the super typhoon hit the country. The bank had already raised almost P2 Million through employee donations alone, a portion of which was already turned over to the AY Foundation, Inc.
The fourth largest financial service group in Japan, Resona Holdings, Inc., recently donated to the victims of super typhoon Yolanda in the Philippines.
The Bankers Association of the Philippines (BAP) recently donated P2 Million to the Department of Education (DepEd) to help rebuild and reconstruct public school classrooms that were greatly affected by super typhoon Yolanda.
This 2014, begin the new year right by adding Filipino color to your home or by supporting local weavers and artisans through Habiness!, Yuchengco Museum’s four-day marketplace of fabrics, personal and fashion accessories, and home décor. The textile fair will be held at the museum from January 15 to 18, 2014.
Corporate Social Responsibility
Given the YGC’s character and civic-mindedness, Don Alfonso Yuchengco felt the need to turn over some of the profits from the many thriving companies to a well-planned system of philanthropy. In 1970, the YGC established the AY Foundation, Inc. to handle most of his charitable donations and to monitor long-term civic projects. The chosen beneficiaries represent a broad range of activities but they are all related to issues that hold personal significance for Alfonso Yuchengco. Their generous donations have directed largely toward helping the disadvantaged children enjoy the vital necessities of life, enhancing educational opportunities, supporting the arts and protecting the environment.
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