“FOMO” the Fear of Missing Out – is an expression usually linked to the Millennials. The generation between 1981 to 1996 want to rack up on experiences and live their life to the fullest. While they have numerous #goals, they also value and give importance to being responsible. Taking the millennials aspirations and ideals in mind, RCBC Bankard has come up with the card perfect for this generation.
Launched December 6 at the SMX Aura, RCBC Bankard and Visa, unveiled the RCBC Bankard Flex and the RCBC Bankard Flex Gold. Both cards are designed to complement the lifestyles of the first jobbers, young professionals, and those just starting a family.
The RCBC Bankard Flex and Flex Gold are packed with flexible benefits including the flexibility of earning double rewards points on categories relevant to the segment. For RCBC Bankard Flex, which was developed with the first jobbers and young professionals in mind, cardholders can choose two categories from any of the following: Clothing, Dining, Travel, and Transportation. On the other hand, RCBC Bankard Flex Gold, which has been designed primarily for millennials who are just starting a family, cardholders can choose three from any of these categories: Grocery, Gas, Department Store, Household Appliances, and Travel. The card benefits are so flexible that cardholders can change their preferred categories every billing cycle by simply sending a direct message to RCBC Bankard’s official Facebook page.
Further, cardholders will also enjoy the flexibility of choosing what they want to redeem using their earned rewards points. They can choose to redeem shopping vouchers, cash rebates, use the points to pay their card, or even better, they can choose their rewards points to build their savings since the cash equivalent can be directly deposited to their RCBC Checking or Savings account. They can also choose to enrol in the airmiles program and redeem airmiles so they can fly for free to their dream destination. For those who want to create more impact to society, rewards points can also be used as donation to their preferred charitable or non-profit organization.
RCBC Bankard Services Corporation President & CEO, Simon Calasanz says, “We are here to support the millennials in achieving their life goals. Aside from providing a card that doubly rewards them on categories that are important to them, we will also help them manage their finances better with RCBC Bankard’s award-winning features including: Spend Monitor, an alert that is sent to them once they reach 80% of their set budget, Spend Analyzer, which summarizes their spending on a per category basis, and Unli 0%, which allows them to pay for their straight purchases made anywhere to three (3) months 0% instalment.”
Dan Wolbert, Visa Country Manager for the Philippines & Guam highlighted, “Together with our valued partner, RCBC Bankard, we are glad to launch these two products that are targeted at millennials in the Philippines. The benefits offered through these products are tailored accordingly to this segment of our cardholders, so they can earn fantastic rewards while making payments for their everyday spend. The features of the card also enable them to develop good discipline in money management as they can see analysis of their spend and set their budgets accordingly using features provided by the bank.”
With all these power-packed benefits, RCBC Bankard Flex and Flex Gold Visa are must-haves and totally on point! To get one, log on to www.RCBCBankard.com.
ABOUT RCBC BANKARD
RCBC Bankard Services Corporation (RBSC) is the card servicing entity of Rizal Commercial Banking Corporation (RCBC), one of the Philippine’s largest private universal banks. RCBC and RCBC Bankard Services Corporation (RBSC) are members of the Yuchengco Group of Companies (YGC). RCBC Bankard provides unique and world-class cashless transactions, versatile add-on services, and an innovative rewards program to its cardholders. For more information on RCBC Bankard, visit www.rcbcbankard.com